Tutela Wins Business on Both Sides of the Pond
Oct 25, 2018
Portfolio company Tutela, the crowdsourced mobile data leader, announced new partnerships with two mobile network operators during the Quarter. The company extended their relationship with Telefonica in Europe, and signed an agreement with Freedom Mobile in Canada. Both operators have successfully trialed the comprehensive data set and real world insights the Tutela technology provides, and have now entered into agreements to use the software to improve their mobile network performance.
“For smart businesses, new data privacy legislation such as GDPR represents a significant sales opportunity, not a business threat”, commented Tom Luke, Vice President of Sales at Tutela. “New privacy laws have not cooled the industry demand for data and insights. They have simply made customers more careful when choosing suppliers. This has proven to be a major sales advantage for companies like ours, who always put the work in to stay ahead of basic compliance requirements.”
Every day, Tutela collects more than 10 billion network quality measurements from more than 3,000 mobile applications installed on 250 million handsets around the world.
Last Quarter Tutela launched a GDPR compliance campaign, working closely with application partners who provide the medium for data collection, and providing step-by-step instructions and compliance guidelines to ensure they all conformed with the new regulations — not just in the European Union, but globally as well.
Hunter Macdonald, Tutela CEO, commented, “We welcome new regulations that ensure data is collected in the right way, and that our industry can continue to evolve, and provide the business intelligence imperative to improving the customer experience. Knowing how data is collected is critical to understanding what it is telling you, and how these insights can create an actionable impact for customers. Tutela is spearheading a new phase of data capture and usage, based on complete transparency, disclosure and privacy for everyone involved.”
Tutela currently collects more than 10 billion network quality measurements from more than 3,000 mobile applications installed on 250 million handsets globally, every day. With such a mass of data being collected from device users, Tutela needed to put data privacy at the forefront of their product strategy. As a leader in mobile data insights, it is critical that they maintain full transparency about what, how and why the data is collected and used. That is and will remain the case.